A Deep Dive into 2024 Trends

  • Mar 15, 2024

 

Staying ahead of the “trends” curve is not just advantageous, it's essential for businesses to thrive. As we’re navigating through 2024, we’ve seen certain patterns are emerging that are sure to shape the way businesses interact with their audience and develop their brands. Let's take a comprehensive look at four key trends that represent the evolution of existing consumer preferences and are set to make waves this year.

 

Living With Awareness

The trend of Living with Awareness encapsulates a holistic approach to wellness, including self-care, environmental consciousness, and social responsibility. It's no longer just about individuality but also about fostering a sense of connection with others and the planet. The new awareness is applying it to all facets of life – mind, emotions, body, and spirit – so that you, others, and the world around you are all being cared for.

 

 

 

 

 

 

 

 

 

 

 

 

 

Color Stories:

·         Peach Plethora: Embracing a warm and welcoming palette of peach tones creates an ambiance of comfort and tranquility.

·         Hybrid Hues: Varied color combinations create stunning color stories and create a sense of unity with the world around us and one another.

Materials:

·         Natural, soft, warm and cozy materials evoke a sense of comfort and sustainability.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Branded Merch Categories:

·         Health & Wellness

·         Fitness

·         Pets

·         Home/Relaxation

Did You Know?

According to the Global Wellness Institute, physical activity has increased by 14% since 2020.

 

Techancement

In a world where hybrid living is becoming the new norm, Techancement emerges as a trend that seamlessly integrates technology into everyday life. From advancements in product development to innovative materials and packaging, this trend focuses on making life easier and more efficient in all the various spaces where we spend our time.

 

 

Color Stories:

·         Future Dusk: An otherworldly shade that brings a sense of mystery and escapism and aligns with the Techancement theme of embracing new horizons.

·         Cherry Lacquer: A balance of luxury and versatility, this bright red symbolizes the quest for restoration and solace.

·         Neon Flare: Add a touch of excitement and innovation with this reflection of technology, science, and culture.

 

Materials:

·         Recycled materials like rPET and technology-inspired prints contribute to eco-friendly and futuristic designs that will be essential in the coming years.

Branded Merch Categories:

·         Home Office

·         Tech on the Go

·         Wearable Tech

·         Tech for Everywhere

 

 

Did You Know?

60% of global consumers view the metaverse as a business opportunity. (1)

 

Memory Makers

As humans, we are inherently drawn to experiences that create lasting memories. Memory Makers focuses on products that facilitate meaningful experiences, whether it's embarking on an adventure or cherishing nostalgic moments.

 

 

Color Stories:

·         Flavor-Full: These tasteful shades encourage engaging colorful combinations to add sensory depth to experiences.

·         Harmonious Pairings: Hues in harmony evoke a sense of unity and joy.

 

Materials:

·         Durable materials ensure longevity and natural woods feel warm and authentic.

 

Branded Merch Categories:

·         Travel

·         Home

·         Entertainment

·         Classic Apparel

 

 

Did You Know?

The travel spotlight is turning to Latin America in 2024, driven by a 48% increase in tourism in Argentina between September 2022 and September 2023. (2)

 

Personalization at Scale

In an age of conscious consumerism, Personalization at Scale addresses the growing demand for products and services that align with individual values and preferences. Whether it's sustainability, budget-friendliness, or supporting a cause, consumers seek personalized experiences that resonate with their unique identity in all the areas where they spend their money.

 

Color Story:

·         Embrace the Rainbow: Personalization encompasses the entire color spectrum, allowing for endless possibilities and expressions of individuality.

Materials:

·         Recycled materials and budget-friendly options cater to environmentally and financially conscious consumers.

 

Branded Merch Categories:

·         Apparel

·         Bags

·         Drinkware

·         Outdoor & Leisure

 

Did You Know?
The cost of achieving ambitious sustainable development targets is estimated to be between $5.4 and $6.4 trillion per year between now and 2030. (3)

 

This year’s trends bring countless opportunities for you to innovate and connect with your target audience, and we are here to help! If these trends resonate with your branding goals, contact us today  to start planning a strategy that will help define your unique story.

 

 

Sources:

1.       https://www.wgsn.com/en/blogs/brand-building-metaverse

2.       https://www.thrillist.com/news/nation/latin-american-summer-tiktok-travel-trend-2024

3.       https://news.un.org/en/story/2023/09/1140997